The Paranormal collection stands out with its unique ideology of strange and amazing phenomena. Each bottle is a visual narrative, filled with myths and fables, reflecting the ancient graphic universe. The design team, led by Miguel Angel del Baño and Beatriz Suarez, worked tirelessly to create a timeless brand that could expand with each vintage or new wine varietal.
The design process involved a careful selection of phenomena, each with an ironic touch to maintain an attractive level of mystery. The illustrations, created in digital engraving, required meticulous attention to detail for appropriate reduction and perfect fit of the shadows. This was one of the significant challenges the team had to overcome.
Each bottle in the collection is a Bordeaux or Burgundy style, with a cotton paper label featuring high relief, stamping, and varnish strokes. The typefaces, worked with an aged and imprecise aspect, emulate the beautifully imperfect letterpress prints, adding to the overall mystique of the design.
The Paranormal collection was created in Murcia, Spain, from January to September 2019. The design, while classic, is also renewed, offering a sophisticated interaction full of irony. The timeless elegance and surprise elements make the collection more special and interesting, appealing to a sophisticated audience.
The Paranormal collection is a testament to Estudio Maba's commitment to creating unique and engaging designs. The design was recognized with the Golden A' Packaging Design Award in 2020, a prestigious accolade granted to marvelous, outstanding, and trendsetting creations that advance art, design, and technology.
Project Designers: Estudio Maba
Image Credits: Estudio Maba
Project Team Members: Creative Direction: Miguel angel del Baño and Beatriz Suarez
Design: Miguel angel del Baño
Illustrator: Miguel Angel González and Borja Torres
Project Name: Paranormal
Project Client: Estudio Maba